Wrestling with Pigs - Advice for Local Politicians

The political season is warming up again, and new candidates are jumping into the pool. And, happily, there are some great ones - Jay Swearingen in the 31st District and Kevin McManus in the 46th District stand out as fresh faces ready to run great campaigns. Both have kicked off their efforts with successful fundraising and meeting lots of people.

As a blogger, I have a few words of advice for Jay, Kevin, and any other first-time candidates. Ignore us.

Here's a true story of why. A couple election cycles ago, I had chosen to support a primary candidate in a hard-fought state rep race. As is often the case, the partisans on both sides were getting kind of nasty in blog comments, while the candidates themselves were staying above it all.

One fine Saturday morning, when the weather was picture-perfect for door-to-door campaigning, the candidate I was supporting was out meeting people and asking for their votes. Around noon, though, the other candidate posted a long, passionate comment on my blog, way at the bottom of 80 or so comments. The candidate had obviously spent the morning on a computer instead of a sidewalk.

I knew the race was over right then. Shaking hands, asking for donations, putting yard-signs up - that's the way for a candidate to spend a sunny Saturday morning during campaign season. Worrying about what a few, mostly anonymous, commenters are saying is not. A few of that candidate's supporters told me after the election that they lost their optimism when they saw the comment, because they knew the candidate was not disciplined enough to stick to priorities. When the votes were counted, the candidate who spent Saturday morning going door-to-door clobbered the one who spent Saturday morning writing a comment on Gone Mild.

You will not win or lost your campaign by what is written on blogs. Another anecdote - back in 2006, another local candidate ran the most effective blog-based campaign I had ever imagined. He ran a first-class blog, participated in conversations in other blogs, and basically won the hearts and minds of everyone in the blogosphere. I sincerely thought he was going to win. He got crushed.

My point is that the blogosphere in local politics is a raucous scene populated by anonymous agitators who will say just about anything under their cloak of anonymity. Don't confuse them with the people you need to persuade.

If a blogger posts something factually inaccurate about you, go ahead and email the person and politely explain where he or she is mistaken. Most bloggers I know do try to stick to the truth, and the majority of us will print a correction. But ignore the comments, and don't try to win a battle in the comment section of a blog.

George Bernard Shaw wrote, "I learned long ago, never to wrestle with a pig. You get dirty, and besides, the pig likes it." While there are some tremendously thoughtful and fair blog commenters out there, the analogy fits.