In Defense of the Brooks Campaign - 10/10 Hindsight
As mentioned below, the pundits are having a field day criticizing the Brooks campaign for coming up 1010 votes short in Tuesdays election. Typical is Steve Kraske, who is beginning to resemble that guy in the Fed Ex commercials who is always wrong, and is shocked to learn they don't get "French benefits". He wrote:
On 10 different levels, it shouldn’t have worked. And it may not have worked had not Brooks run such a milquetoast campaign. The mayor pro tem’s campaign at times appeared invisible. So much ammunition was at his disposal, such as the former city auditor’s call to privatize the water department or raise trash fees, not to mention his startling one-time advocacy for school vouchers.
All that’s fair game. It didn’t have to mean “going negative.” But Brooks, a former cop, only flicked a jab or two at forums and his campaign, led by venerable tough guy Pat Gray, forgot to step on the gas.
“It never got off the ground,” said former City Councilwoman Teresa Loar of Brooks’ campaign.
From the start, this was Brooks’ campaign to win. He had every advantage: the money, the campaign team, the big-time endorsements, the name identification, the title of mayor pro tem, the unwavering backing of Barnes and decades of community service in his hip pocket.
But that wasn’t enough to sufficiently motivate his base. His numbers paled in comparison to another prominent black politician, Emanuel Cleaver. As good a guy as Al Brooks is, as much as he’s contributed going back decades in this community, he’s no Cleaver.
His campaign gave him no help in making up the difference.
I've got to call bullshit here.
While it's true that Brooks and Funkhouser both ran remarkably positive campaigns, and it's true that, all things being equal, it might have grabbed some attention if Brooks had gone negative, it is not true that such a move would have resulted in an uptick of votes for Brooks.
Such thinking assumes that the Funkhouser campaign would have remained static. Sure, I could beat the hell out of Mike Tyson, if I got to throw all the punches. Who knows how Funkhouser would have responded? I'm certainly not going to go negative now, but I suspect Funkhouser could have responded with similar, fact-based material that would have weakened Brooks' positive image.
Those who are decrying Brooks for running a clean, positive campaign, and claiming they could have done better, are using sloppy logic. Yes, some pointed criticism of certain audits drawn out of context could have changed the landscape, but the response from the Funkhouser campaign would have changed the landscape further. Perhaps the changed world would have resulted in a Brooks victory, but such a result is by no means certain.
The only thing that would have been absolutely certain is that Kansas City would have had an uglier Mayors race.
To claim that Brooks ran a bad campaign because he didn't go negative and came up 1010 votes short is to engage in utterly false hindsight. The race was run on the high road, and both candidates were wise and honorable to stay up there.
Labels: brooks, election, funkhouser, kansas city, mayor
